Customer data platforms (CDP) provides a unified view of individual customer records. It’s a tool every marketer needs, it is the solution to the problem of disconnected customer data systems. A CDP is the key to delivering the right engagement for the right person at the right time and personalizing every customer touchpoint from marketing to sales to service.

But what role should your CDP play in helping to improve customer experiences? Intelligence to learn more about getting the most value from a CDP across the customer journey, covering topics ranging from leveraging AI and machine learning in the customer data strategy to data privacy and security.

Here are five takeaways we can learn from our CDP:

1. Be data-centric: 

Customer experience is the new differentiator and unified customer data is what helps manifest better experiences. CDPs brings together behavioral and transactional data and enable businesses to deliver mass personalization to their customers.

2. Operate in real-time:

CDPs must deliver real-time insights as it is even more essential than ever in today’s world where a digital experience has become essential to reaching customers. Experience—not pricing or products—is going to be the future. Having the right information to engage and connect with customers with automated, real-time actions will be essential in this pandemic period.

3. Learn from machine learning: 

AI and machine learnings are core components and differentiators of CDPs. When applied to the customer journey, AI and machine learning enable organizations to scale and provide each customer a unique journey with contextually relevant experiences.

4. Build on a trusted platform: 

Trust and security are non-negotiable priorities for all organizations, and those priorities must extend to CDPs. Data fidelity must be maintained, and data stored must be secure. Analysts note that consumers are becoming less trusting of businesses and are concerned about how they are using data.

5. Think the entire stack:

CDPs should connect across the marketing technology stack to ad platforms, marketing automation tools, CRM systems, and data analysis tools to drive actions and meaningful business outcomes across the customer journey. It’s about using new technologies that are empowering IT and line of business and enhancing the customer journey across sales, service, marketing, and commerce.

Source: https://cloudblogs.microsoft.com/

Global iTS is a leading Microsoft Dynamics 365 ERP and CRM Partner, headquartered in the UK. With 300+ clients, successfully proven implementations, an excellent support system by our experienced domain specialist, and a good track record of customer retention. Also, it has a strong foothold and customer base across other GCC countries (Bahrain, Saudi Arabia, Oman, Kuwait, UAE, and Qatar).

Global iTS is mainly into the specialized requirements in Financial Services and Insurance sectors focusing on Digital Transformation journey in Retail Banking, Commercial Banking, Insurance Providers, Private Equity, and Investment Banking by bringing Artificial Intelligence, Machine Learning, Blockchain, and Robotic Process Automation technologies and enhanced their productivity and profitability. We bring in over 15 years of international expertise to digitally transform any aspect of a client’s business.