For any Bank, maintaining customer data in a single repository is one of the biggest challenges. In our Bank, all our customer information was fragmented in multiple systems which resulted in inconsistent processes, duplication of work, and leakage of customer information. After implementing G Bank-CRM, all our customer information is centralized under one platform, which helps our employees to view 360° of the customer journey. It simplified us to choose the right customer for cross-sell service and upsell services. G Bank-CRM has made us travel impeccable journeys on the customer lifecycle. We are delighted to ally with Global ITS in this journey.