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How can Financial Services Institutions (FSI) be more successful through D365?

insurance sector

Like with any other business, revenue and growth are two of the main concerns for FSI’s. While you, as an FSI, may find several tools to solve different problems, none of them is as effective as Dynamics 365 CRM. For an FSI, the most important asset is its client list. As such, you need to store it in a centralized, secured, and the sharable location where your employees can easily access it no matter where they are and what time it is to ensure the smoothest experience.

Though implementing Dynamics 365 CRM requires your teams to work with commitment and planning in the initial days, it will make their work faster, more coordinated, and stress-free. Dynamics 365 CRM is a smart investment for FSI’s because its benefits are endless and it relieves your employees from repetitive tasks through automation and frees up them so that they can focus on more important processes and issues.

Introducing Dynamics 365 CRM in your FSI can help your firm in various ways. Some of these are:

1. New Service Offerings

Though attaining and recording detailed information, Dynamics 365 CRM allows FSI’s to not only serve with regular tax services but also help them by providing important suggestions and value-added services. With Dynamics 365 CRM, accountants can store data about what services and suggestions have worked well for other clients in the past, and, using those insights, they can recommend more specific services to their clients in the future. In short, Dynamics 365 CRM provides a great way to cross-sell or upsell services and offer opportunities that they may have missed otherwise.

2. Improved Client Satisfaction

Due to the nature of the business, it is critical that customers feel happy and satisfied with the firm’s financial services. Client satisfaction is critical because customers trust your FSI with all their wealth. Dynamics 365 CRM helps you reduce guesswork and allow you to better understand what your customers want and need. When your clients enjoy new opportunities, customized solutions, and get more insightful suggestions, they are more likely to appreciate your firm and provide referrals. Consequently, the cost of acquiring new customers is also reduced significantly.

3. Targeted Communication

Availability of centralized and detailed information will help you to cater to specific needs and resolve issues more efficiently. Having comprehensive information about your clients in one place means you can send tailor-made messages to your clients instead of sending generic ones. You can easily make sure that the information you are sharing is relevant to your customers individually. When you communicate what your clients want to hear, retaining relationships with your clients becomes much easier.

4. Easy to Follow-Up

With Dynamics 365 CRM, you can record all the sessions you have with your clients. When you have all the data that you and your clients talked about, it allows your employees to pick up where they left off. Neither you will miss any task that you need to complete for your client, nor will you miss resolving any of their issues they share during meetings. In short, the entire follow-up process will become a breeze rather than remembering things the hard way.

What’s more, when an employee leaves the firm or gets retired, a powerful CRM like D365 CRM makes it much easier to transfer information or clients to a new or another existing employee. Using different software tools often hinders productivity and reduces the ability to maintain positive relationships with clients. So, implement Dynamics 365 CRM in your FSI and see how it will boost the efficiency and productivity of your employees, improve customer satisfaction rate, and boost your revenue growth.

Image Source: https://cloudblogs.microsoft.com/

Global iTS is a leading Microsoft Dynamics 365 ERP and CRM Partner with offices all over GCC (Bahrain, Saudi Arabia KSA, Oman “Muscat”, UAE “Dubai”, and Kuwait), with domain expertise in Financial Services Sector Digital Transformation like” Retail Banking, Commercial Banking, Insurance Providers, Private Equity, and Investment Banking.

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