The role of customer experience in effecting a sale has been recognized across industries and markets. In real-estate, which comprises high-value and critical purchases for a customer, a positive customer experience is often a decisive factor. In a real estate business, the practice of lead nurturing plays a significant role. In the case of a real estate purchase, it is customary for buyers to consider alternatives on a comparative basis and investigate the property thoroughly. Turning a lead into a sale is about creating rapport, building trust, and establishing a relationship based on respecting the customer’s decision-making process.
The Microsoft Dynamics 365 real estate is designed to facilitate each step of the customer purchasing process and optimized for the real estate industry’s specific needs. It is a formidable tool that offers reliability and quality in the lead nurturing process by enhancing mutual trust, business status, and customer experience.

How Dynamics 365 for real-estate enables lead nurturing from the first contact?
Real-estate’s leads capturing raises many challenges for a real estate business. There is a requirement of a road map that is consistent in overarching priorities, but one that can be customized for each lead. A typical home buying process can take between 10 to 24 months. So, the lead capturing procedure has to be consistently positive over the entire prolonged process.
Here are a few crucial aspects and steps of achieving the quality of relationship with the customers and how Dynamics 365 assists in these outcomes:

• Lead Management
  Lead management demands accurate and effective monitoring, capturing, and tracking of inquiries. Dynamics 365 can obtain data and information from several sources and automate how it should be handled, based on pre-assigned procedures and criteria. It allows the business to accommodate the whole interaction with the customer in a customized style.
  
• Management of Sales and Marketing
  This requires an offer management mechanism, a value-driven engagement with customers and their representatives, as well as customized marketing. Dynamics 365 offers effective means to retain trustworthy relevance and targeted intervention over the entire customer buying process.
  
• Mobility and Ease of Access to Reports
  One of the most powerful aspects of Dynamics 365 is the mobility and ease of access to reporting through intuitive dashboards. It offers customers accurate information and data and also enables employees to produce desired outcomes for the business.
  
• Reminders and Alerts
  These two factors play a significant role in helping real estate experts to track and proactively facilitate a customer journey. Dynamics 365 real estate acts as a tool to ensure that no inquiries, expiry, or other time-bound elements of the process are compromised.

The Bottom Line
Real-Estate’s leads capturing is a lengthy and complicated process. Dynamics 365 is a software suite that improves and streamlines the lead nurturing procedure. It can highly influence positive outcomes. For more information on Dynamics 365 for Real Estate, contact the industry’s specialist today.

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Global iTS is a leading Microsoft Dynamics 365 ERP and CRM Partner with offices all over GCC (Bahrain, Saudi Arabia KSA, Oman “Muscat”, UAE “Dubai”, and Kuwait), with domain expertise in Financial Services Sector Digital Transformation like” Retail Banking, Commercial Banking, Insurance Providers, Private Equity, and Investment Banking.