Gartner is a global research and advisory firm providing information, advice, and tools for leaders in IT, finance, HR, customer service and support, communications, legal and compliance, marketing, sales, and supply chain functions. Gartner Magic Quadrant reports use proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity, and participants. Gartner rates vendors upon two criteria: completeness of vision and ability to execute.

Completeness of Vision: Reflects the vendor’s innovation, whether the vendor drives or follows the market, and if the vendor’s view of how the market will develop matches Gartner’s perspective.

Ability to Execute: Summarizes factors such as the vendor’s financial viability, market responsiveness, product development, sales channels, and customer base.

These component scores have earned Microsoft Dynamics a place in the ‘Leaders’ Quadrant. Vendors in this quadrant are described as follows:

• Leaders execute well against their current vision and are well-positioned for tomorrow.
• Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.
• Niche Players focus successfully on a small segment or are unfocused and do not out-innovate or outperform others.
• Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.

Gartner defines sales force automation (SFA) as systems that support the automation of sales activities, processes, and administrative responsibilities for organizations’ sales professionals. Gartner considers SFA to be a foundational technology, implemented to automate an organization’s core sales processes.

The core capabilities of SFA systems include:

• Lead, account, contact, and opportunity management
• Sales activity management
• Guided selling
• Sales pipeline and forecast management
• Mobile applications
• Reporting
• Partner relationship management (PRM)
• Platform capabilities

Optional capabilities include:

• Sales content management
• Configure, price, and quote (CPQ)

How Microsoft Dynamics 365 Sales achieved its Leader position?
Microsoft Dynamics 365 Sales is relevant to midsize, large, and very large enterprise clients. It applies to B2B and B2C use cases, and both short- and long-cycle sales processes. Microsoft has made notable enhancements and innovations in the past year. It has improved its forecasting and pipeline inspection functions with embedded predictive capabilities, customizable guided selling insight cards, and a softphone dialer. The new forecasting capabilities address a previously notable gap in the product.

Strengths

• Product strategy and vision: Microsoft’s value proposition rests on a unified data model for all Dynamics products and Microsoft-related systems such as Office and LinkedIn. Notable for vendors in this market, Microsoft’s product vision focuses on helping clients build a data-driven, optimized sales process with tools that span Dynamics, Office, LinkedIn, and Power BI.
• Platform capabilities: Surveyed reference customers and Gartner Peer Insights reviewers praised the advantages of Microsoft’s platform for integration and rapid deployment. Gartner recognizes the quality of the platform for building custom sales processes and comprehensive customer data profiles with Power Apps, Power Automate, Power BI, and Power Virtual Agents.
• Sales execution: Microsoft sells to IT and business decision-makers through a “One Microsoft” strategy and a Microsoft Catalyst program for digital transformation planning. Reference customers and Gartner Peer Insights reviewers gave Microsoft strong scores and ratings for its ability to understand buyers’ needs and respond to buyers’ questions. Microsoft is also one of the most frequently shortlisted vendors in this assessment, judging from shortlists seen by Gartner.

Source: you can also read the full quadrant report Gartner Magic Quadrant for Sales Force Automation.

Global iTS is leading Microsoft Dynamics 365 ERP and CRM Partner with offices all over GCC (Bahrain, Saudi Arabia KSA, Oman “Muscat”, UAE “Dubai”, and Kuwait), with domain expertise in Financial Services Sector Digital Transformation like” Retail Banking, Commercial Banking, Insurance Providers, Private Equity, and Investment Banking.