As an insurance company, we faced many daunting challenges like customer acquisition and retention. This is due to the disintegration of subsystems and lack of lead generation, tracking the effectiveness of marketing campaigns, and absence of social media marketing. With the help of G Insure-CRM, we were able to penetrate the market deeper using social media marketing techniques, an innovative lead management system, and a comprehensive view of each customer right from registration to claim settlements. Also, it changed the entire lead tracking system to a more meaningful process; it identifies a potential lead and alerts us through email or call notifications. We are happy to work with Global ITS and its team.